As you may have heard, Anheuser Busch merged with a Belgian company last year. There has been a lot of speculation about what would happen to some of the iconic American symbols of Budweiser such as the Clydesdale horses.
In fact, there has been an Internet message being spread that the new company is phasing out the Clydesdales.
Horse lover Judy Lococo went directly to the source and asked Anheuser-Busch about this. Here is their reply:Hello Judy,
Steve here with Budweiser. From one fan of the Budweiser Clydesdales to another, I am honored to hear that you rank the gentle giants up there with the symbol of our country.
I’m also glad that you wrote to us to get to the bottom of any rumors you may have heard. I can tell you first that in November we did merge with a global company. Here in the U.S. we’re still Anheuser-Busch, and the core elements of our business will remain the same. Some examples:
Anheuser-Busch beers will continue to be brewed by American workers at our 12 local breweries.
Budweiser will continue to be brewed according to the recipe laid down by our founder in 1876.
The World Famous Budweiser Clydesdales will continue to represent the Budweiser brand, and will be a key element in helping grow the Great American Lager in new markets all over the globe.
The ancestral home of our company’s founding Busch family, Grant’s Farm, will remain open, and continue to provide enjoyment for St. Louisans and visitors to our city as it has for the past 50 years.
Not only will we continue to support the Clydesdales, but we ran three new spots featuring the horses in the 2009 Super Bowl (you can see them on Budweiser.com), and we also just built them a new home and breeding facility.
Does that address your questions? I can tell you that as a native St. Louisan and employee of Anheuser-Busch for 6 ½ years I had some questions, too. Write anytime. Until then, I raise my glass to you.
Cheers Judy!
Steve, Your Friend at Anheuser-Busch
1-800-DIAL-BUD (1-800-342-5283)
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